The loop-giveaway trend has been everywhere on Instagram lately that it’s left so many people, especially bloggers, wondering if they really work. Well I’m here to tell you that yes, loop-giveaways do work, but no, they also do not. Confused much!? Here’s my little run down: First off, if you don’t know what a loop-giveaway is, basically it starts with a group of 10 or more influencers that join forces together in giving away dollar amount gift cards, clothes, beauty products, and yes, even camera gear and apple products; the varieties are endless. These giveaway posts then state that the only way to win the prize is to like/comment and follow the next influencer listed, and so on until the user arrives back at the Instagram page in which they started. Here’s the main reason of why it works: you gain a following within seconds! Depending on whose participating within the loop (some IG’ers have bigger followings than others) you can gain any number in between 10, 20, 100, maybe 200+ followers without the drop of a hat. Also, if you’re an influencer that takes their stats seriously, your rates of engagement go through the roof. I’ve participated in a couple loop-giveaways before and let me tell you, it is the easiest way to gain attention and traction to your Instagram and blog.
However, this is when it gets a little messy. Giveaways can last anytime from 1 – 5 days, but when all is said and done and a winner is picked, where do all your followers go? Truth is, after any giveaway, you only retain about 10% of those followers you gained within those few days. Why? Most of them didn’t stumble upon your page because they liked and truly believed in your content. They were only there because the rules told them they had to do so. Plain and simple.
Some loops also require that you have pay $$ to be included. For clothing or makeup prizes for example, most of these giveaways are being hosted by individuals rather than the company itself, therefore the host needs money from participants to contribute to the said prize. Because you have to pay to reap the benefits, it feels as if you are literally buying yourself a following, and a sense of genuineness is lost (at least in my opinion that is). If you are only going to retain a small percentage of what numbers you gained, you are joining only to buy yourself followers that may or may not continue along your journey through the long-run. Now don’t get me wrong; I am not entirely dismissing all giveaways in general. In fact, I have participated in quite a few myself, loop and not. However, because of my past experiences with them, I have now chosen to only participate in company-hosted giveaways or one’s that require no payment. Whether it be blogging, YouTube, etc., I am a huge believer that good, consistent content is key in order to gain not only followers, but friends that love and appreciate your craft. Maybe it works for you or maybe it doesn’t; regardless of my opinion, I still encourage those who are curious to participate in a loop-giveaway so that you may experience everything for yourself. Top Urban Outfitters
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